Certificate in Marketing / Marketing Management

Why this certificate advances your career

Many businesses waste budgets on random advertising. You learn customer segmentation, brand positioning, sales support, and introductory digital marketing so you can contribute to campaigns that measurably support revenue.

Marketing-trained professionals support growth in every sector — certificate holders often move into brand assistant, digital content, and business development tracks.

Progress to the related JITC diploma programme with credit recognition where applicable.

Who should enrol

• Sales and marketing assistants
• Entrepreneurs marketing their own products
• Communications graduates entering business
• Students progressing to diploma in marketing

Learning outcomes

• Conduct basic market research and interpret findings
• Support development of marketing plans and campaigns
• Apply branding and customer relationship principles
• Use introductory digital marketing tools and metrics
• Meet CDACC marketing competencies

Programme coverage

1. 1 Principles of marketing and consumer behaviour
2. 2 Market research and marketing information systems
3. 3 Product, pricing, place and promotion strategies
4. 4 Branding, advertising and public relations basics
5. 5 Digital marketing and social media fundamentals
6. 6 Sales management and customer service
7. 7 Marketing project and CDACC assessment

Frequently asked questions